Sean was born and raised in Sonoma, Ca where he coaches the JV Baseball team every spring, go Dragons! Sean attended Sonoma State University where he earned a Bachelor's of Science in Business Management with an emphasis in Marketing. Vita Coco Coconut Water was Seans's first job in beverage, where he began to learn the industry and understand the business. After Vita Coco, Seans professional journey led him to Anheuser Busch where he oversaw and launched the newly acquired brand Spiked Seltzer in Calfornia. Having worked for category creators it was clear that our route to market would be a new niche, Sean and Mathew landed on Bella Snow. "Creating a successful business with my best friend has always been a dream of mine and now I get a chance to chase that dream."
Mathew was raised in Novato, CA. He enrolled at Sonoma State University after graduating from St. Vincent de Paul High School in Petaluma. Mathew earned his Bachelor’s of Science in Business with an emphasis in Finance. Mathew served as a chair member for his fraternity Sigma Alpha Epsilon during his time at Sonoma. He began work for a general contractor mid college, joining a roofing company shortly after that."Overseeing operations for both companies allowed me to learn the ins and outs of running a successful small businesses." In 2018 his best friend and he, Sean Boisson, whom he had lived with for two years at Sonoma State, came up with the idea for Bella Snow. After eclipsing a decade in his previous role, Bella Snow had transformed from an idea to a reality and Mathew eagerly transitioned to Bella Snow full time.
Velceny's Belle Noire Molly
The Dog Behind Miss Bella
Bella aka Molly, was co-founder Sean Boisson's childhood lab. There wasn't a plum or zuchini that was safe when Molly was in the yard. Always sure to sun herself on the deck, Spring through Summer and secure the dryer vent though the winter months. Molly was an adventure buddy, protector and best friend, always up for a run through the vineyards or a bike ride. When Mathew and Sean were naming their brand it was obvious it was to go to the dogs! I know what you're thinking and Molly Snow sounds more like a secret agent than a beer. We would always comment on her Faccia Bella, as an ode to her name, so here you go girl!
Oh! You Guessed It!
Snow aka Snowy was co-founder Mathew Rohrs’ childhood Akbash. She loved roaming the neighborhood, keeping watch over the cul de sac. She was always in for a game of fetch or to come chill on the couch and boy did she leave a solid layer of hair behind! She was the ultimate childhood buddy and never strayed away from adventure. Snowy represented everything there was to represent about enjoying a beer after work, the ultimate vibe. When Sean mentioned he wanted Bella, to represent Molly, it came together quickly! Miss Snowy, this next cold one, or two, is for you, cheers!